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Consumer Psychology: A Study Guide to Qualitative Research Methods

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Article By JSTOR

Consumer Psychology: A Study Guide to Qualitative Research Methods

Author

Jürgens, Uta Maria ; Hackett, Paul M.W. ; Schwarzenbach, Jessica

Year

2016

Publisher

Verlag Barbara Budrich

Category

Marketing & Advertising

Language

English

ISBN

978-3-84740-891-8

Link

Keywords

BUSINESS & ECONOMICS / Consumer Behavior

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