សាកលវិទ្យាល័យ ប៊ែលធី អន្តរជាតិ

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Article By JSTOR

Export Promotion

Year

2012

Publisher

African Sun Media

Type

BOOK

Category

Business & Economics

Language

English

Pages

277

ISBN

978-0-99218-061-4

Link

Last Update

09-Sep-2024

Keywords

BUSINESS & ECONOMICS / International / General

Description

Governments are increasingly confronted with scarce resources, which force their export promotion organisations to seek more efficient ways and methods. At the same time, with the export successes of the emerging economies, public export promotion policies of countries are confronted with diminishing returns, particularly when the traditional export promotion instruments are used. The DSM (Decision Support Model) approach to export promotion, which is adopted and explained in the book, is deeply rooted in the international marketing research literature and allows to identify, in the rapidly changing international environment, the most promising realistic export opportunities for exporting countries.

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